Now that you know your target audience and the social media platform where they can be found in the wild, it’s time to create a social media content strategy that is tailor-made for your target audience and resonates with them in a meaningful way. In this article, efogator business brings comprehensive tips on how to create content that is tailored to the local audience, and the top 5 benefits of hyper local marketing.
Creating Content That Is Tailored To The Local Audience:
It is important to make sure your content is appealing and varied. This is a great time to really let your creative team shine! If you’ve got graphic designers, motion graphic artists, and video editors on your payroll, have them create some visually appealing and engaging content via stunning visuals, animation, and video.
For effective hyper local marketing, you need good designers or video creators on your payroll, if you don’t have yet, then lean into your copywriters for clever and entertaining blog posts, attention-grabbing captions, and educational material your audience is sure to enjoy.
Whatever content you put out for the purpose of hyper local marketing, make sure it has value to your intended audience. Is it educational? Informative? Entertaining?
It’s got to be one of those because in order for your target audience to engage with your content, they must see its value. You will be very glad also to read: 10 benefits of hiring a social media manager for your business.
Remember to always set yourself up as the guide, not the hero of the customer journey story. The person viewing your content should feel like the hero and you and your brand are the ones that have the solutions they need (Think the Gandalf to their Frodo).
In hyper local marketing, many marketers make the mistake of thinking that the latest and coolest ad tech will solve all their problems and forget that successful marketing, no matter what strategy you use, distills down to one human connecting with other humans.
Keep that in mind when you’re creating your content. And don’t be afraid to reach out to someone with more local credentials than you have to help you get it done.
Get a Local Influencer for Your Hyper Local Marketing
If you can get an influencer, that could help. And no, not that random TikTok celebrity.
Think someone who’s local, whose face would be recognized by people in your target area. Someone like the local weatherman or the owner of a popular business or restaurant. Reach out to them beforehand and see if they’ll record a quick 20-second rough phone video for you. Use that in your hyper local campaign to reinforce the local connection!
Use Location Geotags and Hashtags to Help You Connect
Once you have some meaningful content for your hyper local marketing campaign and a target audience, all that’s left to do is localize it.
Location tags (or geotags) are an easy thing to add to your social media posts. Google Maps even has an easy “check-in” feature that’s free to use!
Another good strategy for hyper local marketing is to encourage customers to post content and tag your location and you’ll see how quickly you can get your business on the map.
Using the social media platform analysis tool of your choice, you can also generate and make use of hashtags that are popular in a particular area. Find them, use them, and you’ll make your content more familiar and relatable.
And while you’re at it, partner up with the local lingo. When in Rome, right? Even though most folks speak English in the United States, we don’t have to tell you that regional diction and slang can vary from state to state and even city to city.
Doing some research to determine how people speak in and about the cities, towns, and neighborhoods you’ll be targeting in your campaign is another strategy for hyper local marketing. Look up the area and integrate local abbreviations, pronunciations, and slang into your content.
Partnering with Local Businesses and Influencers
You’ve found a perfect campaign to use for your hyper local marketing, you’ve identified your target audience, and you’ve created localized and relevant content for your audience. It’s now time to bring in the big guns.
Remember those influencers? Odds are, there are some local influencers with large followings in the area you are targeting. In addition to a quick recommendation, don’t be afraid to reach out and see if you can find a mutually beneficial partnership that will help you promote each other’s products or services.
By having a local influencer share your messages with their followers, you can organically increase your reach much further than you could if you were going it alone.
This goes for local businesses too. Using cross-promotions that feature each other’s content on your social media pages, tagging each other in posts, or even hosting joint events is a great way to ingratiate yourself with the locals and build up awareness and exposure for your brand.
If you’re operating with a healthy budget in your hyper local marketing, you can take things one step further and perhaps consider sponsoring a solo event, like a walk-a-thon, a toy drive, or even sponsoring a sports team. All of this can help your business gain exposure in the community, build trust, and garner support for some great causes.
5 Benefits of Hyper Local Marketing (HLM)
A marketer jumping for joy. Around her are a hashtag, a stack of money, a target with a dart in its bullseye, and a store with a location pin to its side. It simply means that hyper local marketing has worked!
There is so much that hyper local social media marketing can do for your business. Here are a few of our favorite benefits:
1. Increase Your Brand Visibility
The first benefit of hyper local marketing is it makes your brand go viral. By localizing your advertising and creating organic, meaningful content, you can increase your brand visibility, and put your brand in front of the right people at the exact time you want them to notice you.
Example: A few months before the soft launch of a new location, you can announce your services will soon be available in the new area. If you’ve got a new product launch, you can also announce that your offering will soon be available at certain local retailers. Doing this can help to ensure that once your product or services are available, there will be a market already waiting even for opening day.
2. Engage More Meaningfully with Your Ideal Target Audience
Customize your hyper local ad copy and visuals with local street names, business names, and local lingo to let people know that your brand has a vested interest in the good of their neighborhood. This can help build trust and engage with your audience on a more personal level.
3. Create a More Cost-Effective Marketing Plan
By focusing on hyper local marketing, you’ll weed out low-value prospects and spend more time reaching best-fit leads, allowing you to spend less for the same results.
4. Increase Conversion Rates
The 4th benefit of hyper local marketing is increased conversion rate. Yes, you heard me right! The ultimate goal in all of this is to improve your conversion rates. Once you’re engaging with your audience in a meaningful way, providing them with valuable and relatable content, and ingratiating yourself in the area, naturally, you’ll start to see more and more potential customers and more of those potential customers converting into sales.
It’s no coincidence that personalizing your content increases your conversions. By doing all of this, you’re simply personalizing your content, just on a much deeper level.
5. Builds Trust with Local Customers
The last, but not the least of my 5 benefits of hyper local marketing is the trust it builds between you and your customers. HLM helps you build trust with your immediate local customers by showing that your business understands their needs and preferences. By creating content that resonates with the local audience, even global eCommerce brands can establish a connection with their customers on a personal level that can lead to increased loyalty and brand advocacy.
After reading this comprehensive article, I am very sure that you now know what to do concerning hyper local marketing, why not give it a shot! The strategies listed herein has worked for several businesses with testimonies to show for it that is why I am very optimistic that your business will become a huge success if you do what you have read.